Spatio-textual user matching and clustering based on set similarity joins
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This paper addresses the problem of matching and clustering users based on their geolocated posts. Individual posts are matched according to spatial distance and textual similarity thresholds. Then, user similarity is defined as the ratio of their posts that match each other. Based on these criteria, we introduce efficient algorithms for identifying pairs of matching users in a large dataset, as well as for computing the top-k matching pairs. We then proceed to identify spatio-textual user clusters. For this purpose, we use the Louvain method for community detection. Our algorithms operate on a user graph where edge weights represent spatio-textual user similarities. Since the exact user similarity graph can be prohibitively expensive to compute, we exploit our previous algorithms to derive efficient methods that reduce execution time both by avoiding to compute exact similarity scores and by reducing the number of similarity calculations performed. The presented solution allows a trade-off between computation time and quality of detected clusters. The proposed algorithms are evaluated using three real-world datasets.