Exploring player perceptions that contribute to the appeal of World of Warcraft
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In this paper we examine the factors that contribute to the general appeal of World of Warcraft through the use of the AttrakDiff questionnaire. AttrakDiff is a questionnaire that measures the users' perceptions in four categories: Pragmatic Quality, Hedonic Identification, Hedonic Stimulation and General Appeal. 40 players and non-players of World of Warcraft were requested to have a brief play session on the game, and then answer the AttrakDiff questionnaire. After correlation analysis we found that usability and appeal are intimately related attributes for the game of World of Warcraft.