Department of Management and Marketing
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Recent Submissions
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« Best practices towards strategic agility. An empirical investigation on public-listed corporations with financial perspectives»
(School of Business Administration : PHD of Business Administration, 2022-07-06)Intense globalization, political instability, and the rapid advancements in technology have undoubtedly created turbulence in the business environment. As a result, shorter product lifecycles and rapid shifts in customer ... -
‘‘Brand building in Higher Education: A Grounded Theory Investigation of the Impact of a Positive Visualisation Course in Brand Identity on Freshmen Students’ Perceptions of University Brand Image.’
(School of Business Administration : PHD in Business Administration, 2022-07-24)As a consequence of an increasingly competitive and dynamic business environment, the higher education sector has become more commercialised than ever before, resulting in branding becoming an imperative concept and an ... -
“Investigating the relationship among Learning Propensity, Capabilities and Organisational Learning a System Dynamics approach
(School of Business Administration : PHD of Business Administration, 2022-04-15)In today’s highly turbulent economy and increasingly complex organisational environment, continuous change and improvement becomes an absolute necessity for survival and prosperity. Undoubtedly, effective change and ... -
Effects of Internal Marketing on Organizational Culture and School Effectiveness of Secondary Education: The case of secondary public schools in Cyprus
(School of Business Administration : PHD in Business Administration, 2021-07-27)The aim of this study is to investigate the extent that Internal Marketing (IM) strategies exist in secondary public schools and whether these strategies influence the secondary public schools’ organizational culture and ... -
Η ποιότητα των οικονομικών καταστάσεων των επιχειρήσεων και ο συσχετισμός τους με τη σύναψη δανείων. Η περίπτωση επιχειρήσεων σε Γερμανία, Ρωσία, Γαλλία και Ιταλία.
(Σχολή Διοίκησης και Επιχειρήσεων : Μεταπτυχιακό Διοίκησης Επιχειρήσεων, 2021-10-04)Ο στόχος αυτής της μελέτης είναι να διερευνήσει και να παρουσιάσει μια ολοκληρωμένη ανάλυση του κατά πόσον οι ποιοτικές οικονομικές καταστάσεις μιας επιχείρησης λαμβάνονται υπ όψιν στη συνομολόγηση δανείου, σε δείγμα ... -
"We are where we are going": Uncovering the role of organizational identity and strategy dynamics in the context of Mergers and Acquisitions as imposed strategic events.
(School of Business Administration : Department of Management and Marketing : PHD Business Administration, 2021-03-08)Understanding organizational change remains of paramount importance for the progression of organizational science theory, as complexity and ambiguity are embraced as inseparable constituents of organizational life. ... -
Fair value accounting hierarchy, value relevance, quality of financial statements and procyclical leverage: an empirical analysis in context’
(School of Business Administration, 2020-10-26)The financial statements of European and Norwegian listed banks are examined for the period 2008-2016. The thesis discusses the effect of fair value accounting levels on various areas of accounting, examines the quality ...