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    Customer involvement in the decision- making process. The impact on the company's innovative capabilities

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    Master Thesis (1.067Mb)
    Date
    2020-04-29
    Author
    Papadopoulou, Maria
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    Abstract
    This study investigates the customer involvement in decision making procedure and the impact on company’s innovative capabilities. A survey with quantitative questionnaires was used. Based on a sample of 98 companies in Cyprus, the results indicate that customer involvement positively affects innovation capability. Furthermore, the innovation capability positively affects company’s performance. Additionally, a strong positive relationship is also indicated between customer involvement, innovation capability and customer relationship management. Finally, along with limitations and future research avenues, study findings and implications are discussed.
    URI
    https://repo.euc.ac.cy/handle/123456789/2195
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    • Business Administration / Διοίκηση Επιχειρήσεων (Μ.Β.Α)

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