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‘‘Brand building in Higher Education: A Grounded Theory Investigation of the Impact of a Positive Visualisation Course in Brand Identity on Freshmen Students’ Perceptions of University Brand Image.’
(School of Business Administration : PHD in Business Administration, 2022-07-24)
As a consequence of an increasingly competitive and dynamic business environment, the higher education sector has become more commercialised than ever before, resulting in branding becoming an imperative concept and an ...