Toward a system dynamics modeling framework for effective political organization management strategies
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In the face of the high complexity and uncertainty in the political market landscape, developing effective strategies becomes the greatest challenge for political organization managers. Traditional tools for strategy analysis become obsolete in front of the dynamic complexity that governs political organizations and their environments. Drawing knowledge from a literature review on political marketing strategies and models, this paper employs systems thinking and system dynamics principles in order to develop a political marketing modeling framework, whereby the systemic effects of various strategies and policies may be analyzed dynamically. The developed framework gives the opportunity to the researcher or political practitioner to model and simulate the feedback structure of the political marketing problem situation. The framework model draws the interrelationships of the political offer, the adoption rates, and the political market growth and the main influences, such as the sources of attractiveness for the new political product, the competition levels, as well as the cultural context and decision making processes of the actors in the system. The work presented in this paper could provide a common communication platform for political party managers, consultants, practitioners, and researchers in order to analyze the political marketing process in a holistic way.