Browsing by Subject "Customer involvement, innovation, innovation capability, company’s performance, customer relationship management"
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Customer involvement in the decision- making process. The impact on the company's innovative capabilities (School of Business Administration : Master of Business Administration, 2020-04-29)This study investigates the customer involvement in decision making procedure and the impact on company’s innovative capabilities. A survey with quantitative questionnaires was used. Based on a sample of 98 companies in ...